The Bad Review Response Kit
Fill-in reply templates for every type of bad review, a removal-request checklist and a 24-hour plan so you never reply angry.
Published Nov 2, 2026
Preview
This guide covers what to do in the first 24 hours after a bad review, plus the week after. It includes a rule for who replies and when, a way to check whether the reviewer was really a customer, a checklist for deciding whether the review can be removed, and short reply templates for each type of bad review. It ends with a simple log so the same complaint is less likely to come back.
1. Set the 24-hour rule today
Most damaging replies are written in the first hour. Set this rule before the next review arrives:
That is where the free part ends.
The rest walks the whole thing through, step by step — including the parts people get wrong and what to do when the normal route fails.