The First 10 Customers Guide
Fifty named prospects, one offer, and the outreach script that turns a cold list into your first paying customer.
Published Aug 28, 2026
Preview
You will finish this with fifty named prospects in a spreadsheet, one offer you can state in a sentence, a proof piece you can attach, and a sent outreach sequence. The work takes roughly a week of focused evenings: a day to define the customer and offer, a day to build the proof, two evenings to build the list, and a week of sending and following up. Nothing here requires an audience, a website, ads, or a budget beyond a few dollars for email lookup tools.
1. Narrow the customer until you can name actual companies
"Small businesses" is not a customer. You know your target is narrow enough when you can open a browser and write down ten real names in ten minutes.
Write one sentence with four parts: industry, location or niche, the specific problem, and evidence they can pay.
That is where the free part ends.
The rest walks the whole thing through, step by step — including the parts people get wrong and what to do when the normal route fails.