The Quote Follow-Up Sequence
A five-touch follow-up sequence with timing, channels and messages that turn silent estimates into signed jobs.
Published Aug 29, 2026
Preview
Silence after a quote is information, not rejection — most of it means you gave someone a document with no deadline and no next step, and then went quiet yourself. This guide gives you a five-touch sequence with fixed timing, a channel rule for each touch, and the exact words to send. It also fixes the quote itself, because a sequence built on a vague estimate just annoys people more efficiently.
1. Count your silent quotes before you fix anything
Open your last 20 quotes. In a spreadsheet, one row each: date sent, client, amount, and outcome — won, lost, or silent. "Lost" means they told you no. "Silent" means they never replied at all.
Now count the silent ones as a percentage of 20.
That is where the free part ends.
The rest walks the whole thing through, step by step — including the parts people get wrong and what to do when the normal route fails.